Tuesday, November 29, 2005

SEM Times (Issue 2): What are different methods of Online Marketing?

Dear Friend,

In our last issue, we learnt "What is Online Marketing?". Now, the next question is "What are different methods of Online Marketing?". In other words, how can you drive visitors (or customers) to your website (or shop)?

Below is the list of Key Online Marketing Methods:
  1. SEM - Search Engine Marketing
    1. SEO - Search Engine Optimization
    2. PPC - Pay Per Click Advertisement (e.g. Google Adwords)

  2. Email Marketing

  3. Affiliate Marketing

  4. Blogging (new entry to the list)

  5. Banner Advertisement
There are other methods of online marketing other than the above list. Don't worry about the meaning of the above listed items. I'll be sharing about each in the issues following it.

As always, your inputs are welcome!

Happy Learning,
SEM Times

SEM Times (Issue 1): What is Online Marketing?

Dear Friend,

As I wrote earlier, my style may look odd but it is very simple, interesting and educating!

Let me first tell you "What is Marketing and Sales?".
Marketing - Driving people/potential customers to your shop
Sales - Selling your product/service to the people who've come to your shop

Ques: What is Online Marketing?
Ans: In the online world, shop = website, potential customers = website traffic/visitors. Thus, Online Marketing is "Driving visitors to your website".

Example: Amazon (http://www.amazon.com) drives visitors (i.e. poential customers) to its site and sell its products (especially books).

It is also called Internet Marketing or Web Marketing.

I hope its valuable. Your inputs are always welcome!

Happy Learning,
SEM Times

Welcome to SEM Times!


Thank you very much for knocking at my blog!

Online Marketing and particularly SEM (Search Engine Marketing) is my passion.

You can look forward to best of the content and news on these subjects on my blog. I learnt Online Marketing, SEM, SEO my own way and I'll share the same with you all!

I'll use a very simple and yet powerful language.

Your feedback at all points of time will be highly valuable.

Happy Learning!
SEM Times