Now is the time to talk in detail about different online marketing strategies. To start with, we will talk about SEO, one of the two SEM (Search Engine Marketing) techniques and also one of the most popular Online Marketing strategies.
SEO stands for Search Engine Optimization. It is a process to increase website's ranking for relevant keywords on a Search Engine. For e.g. if you search for 'mp3 songs', mp3shits.com ranks 1st on Google. That means, mp3shits.com has done SEO for 'mp3 songs' keyword. Of course, there would be many other keywords. The process which makes mp3shits.com ranks top on Google for 'mp3 songs', is called SEO.
Will write about PPC in the next issue.