Dear SEM Times Reader,
Now, we have learnt SEO, its time to understand the basic principle of SEO. In other words, "what is the fundamental reason for one site ranked higher than other site?" To understand it, let me give you a real life analogy.
How do you decide the movie to watch or book to buy? Fundamentally, we take such decisions based on the recommendation of others. You decide to go for a particular when a friend, family member or someone else known to you recommends the same. So, your decisions are based on the number of people recommend. Not only, has it depended upon the number of recommendations but also on the quality of recommendation. For e.g. if you best friend recommends a movie then you are more likely to go for such movie then if 5 distant friends of yours recommend the same.
Same principle applies to SEO. But, what is recommendation in the context of websites?
Yes, you've guessed it right! It is the "links to your site from other sites". So, based on the number of links and also the quality of links (i.e. how authoritative those sites are), one site stands to rank better than other. Of course, other factors (like on page optimization) matter but "links from other sites" is the most important factor.
To find the number of links to the home page of your site (on Google), type the following in Google Search Box:
For e.g. 'link:http://www.amazon.com' gives 2,610,000 links on Google.
I hope this has been valuable to you. As always, your inputs are highly valuable.