According to SEMPO, search engine marketers spent over 10b US$ in 2006. Majority of this spending is represented by paid advertising. Google Adwords was the most popular and a dominant PPC program. However, over the last few months, Yahoo Search Marketing has been growing and started giving competition to Google.
Although, Google Adwords is expected to remain the leading player for this year as well, advertisers should try Yahoo as well in addition to Google Adwords.
Check out Yahoo Search Marketing UK and Yahoo Search Marketing US to find out how they can bring more customers to your site.
SEM Times Team